This book is for owner managers and their finance people.It contains hundreds of valuable insights to help you run your businessCompanies are in business to make a profit and non-profit organisations need to make a surplus or break even to remain operational.Profits provide a return for the owners, additional capital for investment and the room to reward staff.Managing profits and growing profitability requires more than just cost control. Understanding which products and services or customers are profitable and how to optimise that, is just as important.This book is grounded in practical examples and issues that come up in real companies. There are lots of financial theory books and books covering accountancy and finance, this isn’t one of those.