Once essential to the distribution of financial services, today's financial advisor has been replaced in a far more efficient and cost-effective manner by technology. But unlike the record and video stores that suffered the same fate, advisors can thrive in the age of Amazon provided they adopt a paradigm that is almost completely opposite from everything they've been taught thus far. Million dollar fee-based advisor Dan Cuprill and marketing expert Heather Stevens demonstrate the steps to adopting an approach that will help financial advisors to not only survive but thrive as the business world around them rapidly changes.